Kim Kardashian's Red Hot 'True Reflection' Launch in London

Posted Friday May 18, 2012 6:57 AM GMT

Brightening up the UK scenery, a red hot Kim Kardashian was back in promotional mode as she stepped out in London earlier today (May 18).

Joined by rapper beau Kanye West, the E! reality star took to the Debenhams department store on Oxford Street to showcase her latest fragrance 'True Reflection' - of which she tweeted to her millions of followers, "Glamming it up with @robscheppy for my big fragrance launch today at Debenhams!!! #TrueReflection"

Previously talking with WWD about the scent, Kim denied rumors that the inspiration behind her new perfume was her failed marriage with ex-husband Kris Humphries.

“That is definitely a part of who I am, but that is not what the fragrance is about at all,” she said, adding, “It is about overcoming things and letting your true self come out.”

Continuing to dish about her beauty offering, the 31-year-old explained, “This fragrance is different because it really changes on your body. When you spray it, it keeps on evolving, and you want to keep smelling it to figure out what that really is.”

Adding more insight into the fragrance, Lighthouse Beauty chief executive officer Philip Zellner told WWD, “True Reflection is something that Kim wanted to do to reflect on her experiences in life, what she’s gone through in the last six to 12 months, which has her thinking and reflecting on the changes in her life. Lord & Taylor is the most upscale marketplace that we’ve taken any of her fragrances to. We are reaching a more mature audience who we believe can really share in Kim’s experiences in reflecting on what she’s gone through.”

Enjoy the pictures of Kim Kardashian promoting her latest fragrance 'True Reflection' at Debenhams (May 18).

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